Enterprise

Subject Area:Enterprise and Marketing
Head of Department:
Ms R Thomas
Teaching Staff:Mr C Varley
KS4 (Years 10 and 11) Course Title:Cambridge National in Enterprise and Marketing
KS4 (Years 10 and 11) Exam Board and Course Number:OCR
Coursework and Exam Percentages:60% Coursework
40% External exam 
KS4 (Years 10 and 11) Course Details:Enterprise and Marketing is a course which is delivered during KS4. There are 2 hours per week dedicated to the delivery and completion of components. The course aims to give an understanding of enterprise and Marketing through research and practical tasks. Developing enterprise ideas and an understanding of the day-to-day running of an enterprise.
The Enterprise course we offer aims to:
 
·         Develop understanding of the challenges of setting up and running an enterprise.
 
·         Allow research and analysis of business processes.
 
·         Develop own ideas for enterprises.
 
·         Nurture and develop employability skills such as presentation and communication.
 
Course Overview:
There are 3 components in the Enterprise and Marketing course. 2 controlled assignments and an external exam. Each component is designed to develop understanding and skills in a different area of Enterprise. Students can expect to achieve Level 2 qualifications at Pass, Merit, Distinction or Distinction*

Enterprise and Marketing Concepts – In this unit students will learn how market research gives the entrepreneur an insight into the wants and needs of its customers, so that products and services can be developed to satisfy them. It also complements other competing products and services on the market to ensure a financially viable business. As well as understanding target market’s needs, students will learn how the marketing mix elements must be carefully blended to enhance business performance. Students will examine each element individually and explore the decisions that an entrepreneur needs to make. Students will learn about the types of ownership for an enterprise and sources of capital available. Running a successful enterprise can be tough, but there is a lot of support available, which students will learn about so that they can understand how to obtain timely and appropriate guidance – This unit will be assessed with an external exam.
 
Design a Business Proposal- In this unit students will learn how to develop market research tools and use these to complete market research. Students will use their research findings to decide who their customers will be, create a design mix and produce product design ideas. To help decide on a final design, students will gain feedback and then assess the strengths and weaknesses of their initial ideas. Students will complete financial calculations to determine whether their proposal is likely to make a profit. Students will use the evidence they have generated to decide whether they think that their new product is likely to be financially viable. On completion of this unit, students will have gained some of the essential skills and knowledge needed if they want to start a business, but also the transferable skills of creativity, self-assessment, providing and receiving feedback, research and evaluation. The skills and knowledge developed from this unit will also be transferable to further learning in and when completing Unit R069 Market and pitch a business proposal. Unit is assessed as an internal controlled assessment.
 
Market and Pitch a Business Proposal-  In this unit students will learn how to design a brand which will make their product stand out in the market, before creating a promotional campaign to get their brand noticed by customers. Students promotional campaign will include them choosing different methods of promotion which they think are most suitable for their target customers. Students will then need to create a presentation that they will pitch to an audience. To help students prepare for this, they will first practise in front of their peers, asking them to review the presentation and feedback ways in which it can be improved. Students will also need to offer feedback to others in their group about their pitches. After delivering a professional pitch to an audience, students will reflect on their pitching skills, brand,  promotional campaign and the likely success of their product. On completion of this unit students will have gained some of the essential skills and knowledge needed to start a business. Students will also have gained the transferable skills of creativity, self-assessment, providing and receiving feedback, communication and evaluation. Unit is assessed as an internal controlled assessment.
 
 
Number of lessons in years 10 and 112 per week